The platform provides the ability to collect additional data. For example, an event can be created that allows a viewer to touch an advert and register interest for a product. Data collected can include email addresses, phone numbers or other text data. A collected data record contains the following data:
- Collection time
- Item ID
- Screen ID
- Data collected
When a user is allowed to interact with a web page, each new web address visited will also be added to the collected data. Scanned barcodes and NFC tags will also be added to the collected data.
|Note: The collected data for each record is limited to 100 characters. If a web address or other data exceeds this length only the first 100 characters will be available.|